May 2011

May 2011 | Atlanta, GA
Hosted by MLT Creative

MCAN comes to Atlanta, the Southeast’s most alluring destination. The site of a former Olympics as well as the country’s fourth-largest concentration of Fortune 500 companies, Atlanta is a hub for both business and culture – a modern, world-class city with a rich, vibrant history.

The Agenda | Friday, May 13

Attendees will meet at MLT Creative’s “Idea Launch Lab”; a continental breakfast will be provided.

SPEAKER: Mark Schaefer (grow) – Using Social Media in New Business Development
Globally recognized educator, business consultant, and author who blogs at , one of AdAge’s Top 100 blogs of the world. Mark has worked in global sales, PR and marketing positions for nearly 30 years, and now provides consulting services as executive director of Schaefer Marketing Solutions.

SPEAKERS: Todd Knutson (The List) & David Currie (Catapult New Business) – Lead Generation in New Business Development
Todd joined The List in 2000, which has since become a well-known provider of lead development services for the advertising industry. In 2008 Todd launched Marketing Mine, for client-side marketers to connect with prospective agency partners. In 2009 he launched New Business Intel, a widely-read blog featuring insights on a variety of new business-related subjects.

President of Catapult New Business / Marketing Mine, David’s expertise is in reactive, proactive and organic new business development, as well as strategic planning, and entrepreneurial agency principal exit planning. Additionally, David consults with corporate marketers, from CMO’s to brand management teams, each month through Marketing Mine.

A unique, delicious lunch will be provided by The Good Food Truck.

SPEAKER: Michael Gass (Fuel Lines) – Fueling Ad Agency Business through Social Media
Michael’s social media “home base” is Fuel Lines, which in three years time has grown into an influential industry blog that’s currently ranked among the top 100 marketing blogs according to Advertising Age’s, The Power 150.

A tour of the MLT Creative campus will follow.

Saturday, May 14

SPEAKER: Richard Warner (WhatsUpInteractive) – Moderating Informal Session with Attendees on New Business
Founder and CEO of What’s Up Interactive, an Atlanta-based web and video marketing firm whose clients include AT&T, the Georgia Lottery, the Georgia Aquarium, the Coca-Cola Company and Holiday Inn. He spent 30 years as a host and managing editor of “Georgia’s Business” on GPTV, as well as 20 years as an Atlanta TV and radio commentator.