How is building a brand like building a boat?

  I’ve been building brands for over 35 years. Last year I did something new. I built a boat. A Chesapeake 17 Sea Kayak by #CLCBoats, made of marine plywood, epoxy, fiberglass, and time. It took about three months and I learned a lot about woodworking along the way. I also learned that building a boat

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Every time you can active or dis-active any module that you would not need anymore

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters.
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Thinking Different Requires Different Thinking

Getting “outside the box” is a lot easier than you think. Here are some great tips. Five Tips for Truly Opening Your Mind

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What if I’m not creative?

When speaking to groups on innovation and creativity, I always ask the question, “Are you creative?” Typically, about 25% will say “Yes”. Here’s a little known fact: Everyone is creative. Yes. That includes you. You were born creative. You were born to create. If you think otherwise, stay tuned. NASA developed a test for creativity in the

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Adding Value to Your Value Proposition

“To explain. To persuade. To sell.” These phrases are all common in any definition of the “value proposition.” The world has changed Kemosabe, from baby boomers to millennials, the conversation has to change, too. I have been in advertising all my life. My dad sold radio while I was growing up, so literally every meal I’ve

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The Unique Selling Proposition – R.I.P.

The Unique Selling Proposition was the golden rule of advertising for decades, and no matter how much lip service is given to the value proposition and other strategies, the mindset of the USP is still there. It’s time to lay it to rest. Me, me, me…. The problem with the USP is it’s all about

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Walmart & Innovation

I took a quick, very unscientific survey recently. It was a one question survey: When you think of Walmart, do you think of innovation? 100% of the answers were the same… “no”. Walmart is just a big ol’ store with lots of stuff at low prices. No innovation, right? Think again. 2015: a year of

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Zig or Zag? Winners break the rules.

There’s an unwritten rule in every industry that says “We all go to market the same way.” It’s a dumb rule and I’ve been preaching against it for 35 years. I wish I could say I wrote the book on the subject, but Marty Neumeier beat me to it. More on that in a moment.

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Nobody Buys a Boat Just to Have a Boat

When I discuss Marketing Innovation, one-on-one or with a group of 250, I always tell the story of the drill bit. It goes like this: You walk into Lowe’s to get a half inch drill bit. Six dollars later, you have your drill bit. But you didn’t go to Lowe’s because you wanted to add to

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Why I’m in MCAN – Skip Carney

We are in a fast changing world and a faster changing business. MCAN helps me stay on top of technology and trends, while giving me perspective from a variety of agency principles in a variety of cities and circumstances. MCAN has made a difference in my business. I can’t imagine being in business without it.

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