Thinking Different Requires Different Thinking

Getting “outside the box” is a lot easier than you think. Here are some great tips. Five Tips for Truly Opening Your Mind

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What if I’m not creative?

When speaking to groups on innovation and creativity, I always ask the question, “Are you creative?” Typically, about 25% will say “Yes”. Here’s a little known fact: Everyone is creative. Yes. That includes you. You were born creative. You were born to create. If you think otherwise, stay tuned. NASA developed a test for creativity in the

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Adding Value to Your Value Proposition

“To explain. To persuade. To sell.” These phrases are all common in any definition of the “value proposition.” The world has changed Kemosabe, from baby boomers to millennials, the conversation has to change, too. I have been in advertising all my life. My dad sold radio while I was growing up, so literally every meal I’ve

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The Unique Selling Proposition – R.I.P.

The Unique Selling Proposition was the golden rule of advertising for decades, and no matter how much lip service is given to the value proposition and other strategies, the mindset of the USP is still there. It’s time to lay it to rest. Me, me, me…. The problem with the USP is it’s all about

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Walmart & Innovation

I took a quick, very unscientific survey recently. It was a one question survey: When you think of Walmart, do you think of innovation? 100% of the answers were the same… “no”. Walmart is just a big ol’ store with lots of stuff at low prices. No innovation, right? Think again. 2015: a year of

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Zig or Zag? Winners break the rules.

There’s an unwritten rule in every industry that says “We all go to market the same way.” It’s a dumb rule and I’ve been preaching against it for 35 years. I wish I could say I wrote the book on the subject, but Marty Neumeier beat me to it. More on that in a moment.

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Nobody Buys a Boat Just to Have a Boat

When I discuss Marketing Innovation, one-on-one or with a group of 250, I always tell the story of the drill bit. It goes like this: You walk into Lowe’s to get a half inch drill bit. Six dollars later, you have your drill bit. But you didn’t go to Lowe’s because you wanted to add to

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Why I’m in MCAN – Skip Carney

We are in a fast changing world and a faster changing business. MCAN helps me stay on top of technology and trends, while giving me perspective from a variety of agency principles in a variety of cities and circumstances. MCAN has made a difference in my business. I can’t imagine being in business without it.

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What if your plan is solving the wrong problem?

Last month, we conducted a ReVision for a Cleveland company that came to us with a serious problem. In our PreView, we worked through the problem and, in less than an hour, we had two very good solutions. We all felt good about both options and resolved to carry those into the ReVision session the next day.

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What the world needs is a good Paws button.

Today, we take a break from Marketing concepts, Innovation principles, and Business discussions to learn a lesson from a six year old. A couple of months ago, I introduced you to Poppi, our six year old YorkiePoo. Today, we say goodbye to Poppi. We lost our little Poppi dog last week in one of those

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