Sampson/Carnegie Co., Inc.

Sampson/Carnegie Co., Inc. (Ohio)

Sampson/Carnegie Co., Inc. (Ohio)

Agency Name: Sampson/Carnegie Co., Inc.

Agency Website:

Agency Positioning Statement:
Sampson/Carnegie is best known for serious brand consulting.
You might even call Sampson/Carnegie a bunch of branding nerds.
We believe a company’s brand is their most valuable asset.
The Sampson/Carnegie “Smarter Thinking” process will improve bottom line profit. Period.
We dig deep uncovering insight and understanding to create targeted want by creative development of relevant branding platforms which have the ability to impress, evolve, adapt and continue persuading – our clients think this is an incredible investment.
Sampson/Carnegie clients are those having a true dedication and commitment to satisfy their clients/customers and have a true passion to stake their popularity and financial well-being on the brands bearing their company reputation.

Agency Principal:
Peter Sampson, President and Creative Director
Johnny Wu, Principle Brand Strategist
Daniel Rothenfeld, Art Director


Peter Sampson, President and Creative DirectorPeter Sampson
Bachelor degree in Advertising and Marketing from Purdue University ’82, Peter Sampson was recruited as advertising manager for the RE Instruments Corporation, [division of Radiometer Electronics] a high technology electronics test and measurement company located in Cleveland, Ohio (now named RE America Corp). RE Instruments Corporation is a United States subsidiary of parent company RE Instruments A/S located in Copenhagen, Denmark (now RE Technologies A/S).

At that time, Mr. Sampson’s advertising management responsibilities included programs for the United States, Canadian and South American markets. After two years working in Cleveland, Mr. Sampson accepted promotion to the corporate headquarters in Copenhagen. Living in Copenhagen under contract for three years, as director of international advertising, Mr. Sampson developed an in-house agency to direct the marketing efforts of the corporation’s subsidiaries in Germany, France, Japan, Great Britain and North and South America producing materials in five languages across 32 major markets from Asia to Europe to the Americas.

In 1987, Mr. Sampson returned to Cleveland and formed an advertising, marketing, public relations agency with two partners. The firm was named Strickland/ Sampson/Sullivan, Inc. In four years Mr. Sampson helped build the agency into a consumer based firm with over $2 Million in gross billings.

In 1992, Mr. Sampson sold his partnership share and founded Sampson/Carnegie, Company, Incorporated with five other professionals. Mr. Sampson is chief brand strategist, planner, and creative director. Under his leadership the firm has won numerous Marketing Communication Agency Network MANNY awards for outstanding effective creative work, numerous American Advertising Federation’s Cleveland ADDY awards including the Judges Choice Gold for outdoor creative. Mr. Sampson is at the base of responsibility for the success of the strategy and marketing solutions and creativity from Sampson/Carnegie, Co.

Johnny  Wu, Principle Brand StrategistJohnny Wu
With a broad background in business (MBA) and computing, Johnny synthesizes the raw creative talent in Sampson/Carnegie to bring a strong brand message to a targeted public. A visionary consultant to businesses, he works with clients to clarify objectives, identify needs, and deliver solutions. And with a lifelong training in the martial arts, it has opened his eyes to the value of being prepared with mental acuity.

Daniel Rothenfeld, Art DirectorDaniel Rothenfeld
Bachelor of Fine Arts/Advertising Design  Rhode Island School of Design ’76, Master of Fine Arts Kent University ’78. Daniel Rothenfeld’s strong interest in sculpture led him to open his own studio focusing his concentration in glass. Within three years, Mr. Rothenfeld was awarded commissions for original corporate sculptures from corporate giants such as AT&T, TRW, and Deloite&Touche. This notoriety led to exclusive gallery representation in Los Angeles, Chicago, New York City and Miami/South Beach resulting in numerous corporate and private commissions from 1979 to 1991.

With the recession of 1991, most corporations discontinued their art collection programs, leaving Mr. Rothenfeld with very little market for high end sculpture art. At that point, Mr. Rothenfeld left fine arts and returned to the advertising profession working as a designer for Robert Wyse Advertising until 1993, when he joined Sampson/Carnegie, Co. as Art Director. Mr Rothenfeld is responsible for providing client razor sharp design.